Outdoor

Most people wouldn’t normally assume that outdoor media and recruitment go together, what with online, social media and the much maligned print channels taking the spotlights.

But at Wave we don’t miss a trick with outdoor media. Big messages, highly targeted and cost effective, outdoor media is not to be sniffed at! 

We’re all constantly on the move, be it commuting, travelling or just going out for a stroll, but if you can pin point your target audience, you’re onto a winner. 

We’re not just talking billboards here, oh no, outdoor media has come a long way since 1867 (that’s when billboards were first rented, according to our friends at Wiki), now we’re looking at phone boxes, buses, street signs, inflatables, ad bikes, flashmobs, projections... the list goes on and on. We’ve not even mentioned ambient media which we describe as weird/interesting stuff that everyone looks at, wondering what it is and why it has them captivated.

Outdoor media is not for all campaigns mind you. It’s probably best used for larger or sustained campaigns as the lead time can be quite long, but you can achieve a big bang for your buck which in this day and age is always a good thing.

We’d like to think we’re pretty good at outdoor recruitment, having won RAD and CIPD awards for it in 2011. If you haven't seen the video yet click 'visit site' below.