Over the years, we have seen media evolve across a wide array of channels, from print, to radio, to television and now online and mobile. Print media, although now seen as a more, shall we say... ‘traditional media’, still firmly has it’s place in the recruitment industry.
It may have become over-shadowed by exciting new media, which at first glance can seem more cost effective, but print has its own unique characteristics, much like the people who use it.
With the hard focus of trade journals and newspapers using sectioned job pages, a carefully orchestrated print campaign can target an audience in a tangible and very effective way.
Print is more likely to reach someone currently employed, not someone whose been on the sofa or on their computer applying to dozens of ads per day. Most likely they’ll already be within the targeted industry and ideally with a competitor.
We haven’t even brushed upon the use of alternative print campaigns such as postcards, inserts, sandwich boxes, beer mats, the list goes on and on. But one thing is for sure, as long as there are people reading printed material, Wave will be in it or on it, tempting them into a new career on behalf of our clients.
Print advertising is far from dead, it is in fact alive and well.
