YHA World - Recruitment website

The vision for this website was to create an inviting and visually enticing recruitment experience, that showed the key areas in which YHA hostels reside. Coast, countryside and city.  

To visually demonstrate that working at YHA was not your typical 9-5 job, the site is time sensitive, so as night falls across the UK, the website follows suit, the lights go on and a wonderful night time scene is revealed.

To get over any SEO issues. we opted for a Flash site, with an integrated XML site map. 

The slick animations draw the user in and re-enforce the fun nature of working with YHA and by getting away from conventional menu navigation, the user becomes involved by exploring the world.

During our research it became apparent that the biggest sell for YHA was it’s staff. 

We had the usual “careers site videos’” but we wanted to take this further and open the doors to the public giving them unrestricted access to YHA staff. YHA bravely agreed and we created YHA’s very own non-moderated social network, yhasocialworld.co.uk, where candidates can directly ask staff whatever they like and are guaranteed a very honest answer, 

A first for the recruitment industry.

This no holes barred approach worked beyond all expectations and YHA received 1800 applications in the first 2 months of going live. They have fully secured all seasonal vacancies for the year, managed to cross-fill permanent vacancies, created a talent pool and enjoyed a 58% cost saving on last year.